This is a follow on from my bit about privacy policies.
In an article I read recently it makes it clear that a lot of you forget to look at the small print and I can understand why; it goes on for ever. Life is too short to spend hours running through terms, conditions, privacy but by not doing so you are letting companies play god with your complacency.
Game, a large retailer of gaming products, made changes to its term and conditions to see how many of you read what you were signing up to when using their site. They added a paragraph that stated:
” you would grant them the right to your immortal soul in this life and the next”
or words to that effect. While this paragraph was part of the conditions over 7,500 of you signed up to it. As part of the research they added an opt out that gave a £5 discount on your purchases, there were no takers, no surprise there then!
Most companies are fair-minded traders, but they are not helping themselves or their customers. They need to change to make things more transparent for both sides. I would suggest that both terms, conditions and privacy should do what insurance companies have applied to their polices. The key facts stated in the first few ( I mean few!) paragraphs of these statements with links to further explanation if needed for the customer. They need to be transparent stating the good and the bad.
I get fed up with wasting my time reading terms and conditions to find hidden near the end the bad bits, when that appears I log off and go somewhere else. Companies need to understand that is lost revenue, I for one will not be back!
It is time we the customer took control of our web experience! Will this ever happen though, because not enough of us think we have the power to do so! The fact is we do, but while we stay complacent companies will take advantage.